Marketing know-how for clinics and salons
Clear answers to the questions clinic owners ask us most.
Discover how to consistently attract more clients through Google, reviews, and smart marketing. A practical growth system for clinics.
Why ChatGPT mentions one clinic and not another, and what you can do to appear in its answers more often.
Why your competitor ranks above you on Google, even with a weaker website, and what moves your clinic higher.
Which claims, images and audiences Meta allows for cosmetic treatments in 2026, and how to avoid a rejection.
What the Dutch CCBA code, the Dutch Advertising Code and the Belgian advertising ban allow, and how to handle consent and warnings.
Which signals AI assistants use for local questions (profile, reviews, treatment pages) and how to test that every month.
How AI Overviews take away clicks, which questions still bring clicks and how to get cited as a source.
Setting up categories, services, photos, posts, Q&A and the booking button so you appear in the local pack and get booked directly.
Cost per click per treatment, a worked example from budget to appointments and which campaign types work locally.
Price ranges from template to custom build with booking system, what you pay per month and where agencies differ.
Which mix of reminders, deposits, a waiting list and a clear policy brings the no-show rate down to 1 to 3 percent.
Salonized, Salonkee, Fresha, Treatwell, Zenoti and healthcare systems compared on cost, deposits, integrations and marketing.
What AI phone answering can do in 2026 (appointments, FAQs, call-back requests), the costs, the GDPR points to watch and when a person needs to take over.
When a client counts as lapsed, which email and WhatsApp messages are allowed, and a step-by-step win-back plan with example texts.
Timing, the QR code from your Google Business Profile, a WhatsApp text and what is not allowed (paying, filtering, writing them yourself).
Realistic CPM, CPC and cost per lead for local beauty ads, and the minimum daily budget you need.
Which formats (treatment videos, explainers, a day in the salon) bring reach and appointments in 2026, and how often to post.
A step-by-step plan for local awareness: profile, partners, local press, events and small ad budgets.
How to pick a local creator, put agreements in writing, label posts as #ad and stay within the rules for cosmetic treatments.
Practical formats without a face (hands, treatment room, voice-over, AI voice) and what you must never fake with AI.
Which pages, reviews and mentions decide who comes top in local physio searches, with and without a referral.
A page structure per treatment and service area that both Google and AI search understand, without copy-paste pages.
What Google's healthcare policy and the CCBA code ban in ad copy (time pressure, promotions, minors) and what is allowed.
What consent mode v2 does, how the Dutch Data Protection Authority looks at banners and how to keep measuring appointments when visitors refuse cookies.
The standard parts of a treatment page and homepage (price, team, reviews, booking button, FAQ) that take away doubt.
How to reply, when you can request removal and how to turn a bad review into trust with readers.
Which consent you record (GDPR, portrait rights), how to do it digitally and what the CCBA code and Belgium require for publication.
Which speed standards (Core Web Vitals) count, how to measure them and the three causes that make salon websites slow.
Why transparent prices increase bookings, and which offers, discounts and time pressure are banned for medical treatments.
Which registrations, quality marks and qualifications to show, and how to present them so they can be checked.
Structure, question and answer blocks, sources and your own expertise, so a page gets cited and leads to bookings.
Legal conditions (communicated in advance, a reasonable amount), common percentages and example wording for your terms.
Why the first reply wins, how WhatsApp Business (app or API) works, what it costs and which messages you may send.
Cooling-off period, duty to inform, age checks, informed consent and who may inject, turned into a workable intake.
Automated waiting lists, last-minute WhatsApp messages and smart use of your profile and Instagram stories.
Turning missed calls into bookings with call-back texts, WhatsApp flows, voicemail-to-text and an AI receptionist.
How to price and administer courses and memberships, and what the CCBA code and consumer law say about bundled offers and cancelling.
Treatment intervals per treatment, the 80 percent point for a reminder and the setting in your booking system.
What a CRM for a practice needs to do (history, consent, segments) and when your booking system is enough.
How to calculate return rate, visit frequency and client value, and which benchmarks apply per sector.
Topics, frequency, consent and examples for a newsletter that brings clients back without spamming them.
When and by how much to raise prices, how to announce it and how to add value so clients stay.
How practices set up and communicate a follow-on offer (training, check-ups, membership) outside insurance.
Reward structure, conditions, expiry date and the message in confirmation and reminder texts, plus software.
What the CCBA code, Belgian law and the Dutch Advertising Code say about rewards and discounts for medical treatments.
Points or stamps, a digital card through your booking system or wallet, and the tax and consumer rules.
How to use real reviews in Meta and Google ads and on your site, and which claims and testimonials are banned.
How to encourage UGC (a photo corner, the result moment, a small gift) and how to get permission to reuse it.
A simple NPS survey after treatment, how to record 'how did you find us' and what to do with it.
You speak directly with ThomasYour foundation in place within 4 weeks.
In the Clinic Scan we look at your new client flow, your follow-up and your existing client base. You hear where revenue is being missed and what needs to happen first.